Talk2UserMaking Sense of Feedback
How to collect feedback, find patterns, and know what to fix vs what to ignore.
Collecting Feedback Without Annoying Users
When to ask, where to ask, and what to ask. Get feedback without getting in the way.
Turning Support Tickets into Product Insights
Your support queue already has the answers. Find the patterns, fix what matters, and tell users you heard them.
Feedback Triage: What to Fix vs What to Ignore
Not all feedback matters. Tell the difference between real patterns and one-off complaints.
Talking to Customers
When something keeps coming up, dig deeper. How to run interviews that actually teach you something.
Building Your Assumptions
Write down what you believe before you talk to customers. Who are they, what do they struggle with, how will you reach them, and how will you make money.
Designing the Questions
Ask questions that get real answers. Focus on what people actually do, not what they think they would do.
Who to Talk To
Pick the right people to interview. How many you need, who gives the best answers, and how to find early adopters.
How to Find Interviewees
Where to find people to talk to. Your network, LinkedIn, communities, and getting warm intros from people you already interviewed.
Running the Interview
How to run the call. What to do before, during, and after — so you actually learn something.
Figuring Out Pricing
How to ask about pricing without putting words in their mouth.
Recommended Reading
The best books and talks on talking to customers. Start here.
Giff Constable
Talking to Humans
Success Starts with Understanding Your Customers
How to run interviews, find the right people, and avoid the usual mistakes. Short and practical.
Free PDFRob Fitzpatrick
The Mom Test
How to talk to customers & learn if your business is a good idea
How to ask questions that get honest answers — even from people who want to be nice to you.
Get the bookY Combinator Startup School
How to Talk to Users
Lecture by Gustaf Alströmer
Must-watch for any founder doing customer discovery. Practical tips and example questions.
Watch on YouTubePeter Kazanjy
Founding Sales
The Early Stage Go-to-Market Handbook
How founders should sell and learn from customers at the same time. Great for early-stage.
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